Bark Review 2024: A Parental Control App With a Unique Approach

Bark provides a combination of monitoring and education to help create a safe relationship with your child. We put its features to the test to see how accurate they are.
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4.4
Editorial Rating
Learn More
On Bark Premium's website

Parental Controls
Bark Premium
  • Robust parental controls to track, monitor, and limit device usage
  • Machine learning catches the latest slang and keywords
  • Screens content across 19 categories
  • Activity can only be viewed if it’s triggered

Bark offers an impressive amount of parental control features, while still providing some privacy to your child by only alerting you to flagged messages. Unfortunately, our hands-on testing found the app to be resource heavy on our phone and the alerts to be quite delayed.

We put every aspect of Bark to the test to see how it stands out against other top parental control apps on the market. Here are the results.

Pros
  • Machine learning catches the latest slang and keywords
  • Monitors 30+ social media apps
  • Screens content across 19 categories
Cons
  • Activity can only be viewed if it’s triggered
  • Alerts are delayed
In this article
At a glance
Our experience testing Bark
Who is Bark best for?
Prices and subscriptions
Features
Customer support
Is your data protected?
Alternatives
FAQs
Bottom line

Bark review at a glance

Price $4.00–$14.00/mo
Number of kids supported Unlimited
Content filtering Yes
Conversation monitoring Yes — Social media, text, email
Screen time management Yes
Location tracking Yes
Activity reports Yes
Remote lock Yes
Supported devices Android phone or tablet, iPhone, iPad, iPod, Amazon Fire, Chromebook, Computer, Gaming consoles
Learn more Get Bark

How we test and rate parental control apps

We put every parental control app through vigorous hands-on testing by downloading the software to our own devices. We test how the product works from both the parent's and child's perspectives, evaluating how well we're able to monitor device usage and deliberately attempting to sneak around the limitations.

By taking a fine-tooth comb through all available features and settings, we carefully compare each product using our proprietary grading rubric. The star ratings take into account price, screen time management, content filters, location tracking, monitoring, alerts, and ease of use. 

To learn more about how we test, check out our full testing methodology here.

4.4
Editorial Rating
Learn More
On Bark Premium's website
Parental Controls
Bark Premium
  • Robust parental controls to track, monitor, and limit device usage
  • Machine learning catches the latest slang and keywords
  • Screens content across 19 categories
  • Activity can only be viewed if it’s triggered

Our experience testing Bark Premium

Bark is a promising parental controls app that boasts a lot of highly advanced features. We did come across some issues when testing, but were overall impressed at the accuracy of its alerts.

One of the major downsides is that having the app on our phone drained our phone battery about 20% in an hour, without us even using the phone much. It also got really warm, so it was obviously working overtime for its monitoring services. Granted, our phone is five years old, so this issue may be less pronounced on newer devices.

Setting it up

Installing and setting up the Bark Premium account only took a few minutes, but we needed to connect each of our child’s devices that we wanted to monitor, which was a little time-consuming.

First, we needed to set up a child account by entering their name and birthday, then select any devices and apps we wanted monitored. Bark provides straightforward step-by-step instructions, so it was pretty easy to do.

Parents can connect all the different devices their child uses to Bark.

We connected everything to our own accounts to make testing easier. This included downloading the Bark app to our Samsung Galaxy S10. Unfortunately, the app isn't available on the Google Play Store or App Store, so we had to download the app file directly from Bark's website.

Though we trusted the app, this still felt a bit sketchy to do because our phone warned us multiple times that it's dangerous to download apps this way. We went through with it and it went fine, but it wasn't a great user experience.

Bark app download blocked by Samsung

Once we downloaded the app, we also needed to enable a ton of permissions. This is a monitoring app at the end of the day, so feeling uncomfortable about these settings comes with the area.

Bark app phone permissions

Once we connected our device, we were also able to connect our child’s accounts that need monitoring. Email accounts, social media accounts, streaming accounts, and more can be connected for monitoring. We chose to connect to our own Gmail account to test out this feature.

While parents can connect a child's accounts to Bark, the app also gives the option for the child to link their accounts as well.

When playing around the dashboard, we found it to be a bit confusing where certain features were, but it was relatively easy to get used to. We had just finished testing Aura Parental Controls and Aura definitely was more user friendly in this area, but Bark wasn't bad.

Testing monitoring and alerts

With all our accounts set up, it was time to test out how well the monitoring actually worked.

We first tried getting Bark to trigger alerts for Discord. We got a couple of our friends to send us "mean" messages to see if Bark was able to pick up on it. Unfortunately, we never received an alert for Discord, despite Bark mentioning it as one of the apps that's automatically monitored. The alerts we did receive were a bit delayed, so we may have seen the Discord alerts eventually.

For example, we also sent ourselves a nasty email from our other email account. We only received the alert for that the next day.

Bark Gmail account monitoring alert

This was much longer than the time estimate for alerts that customer service gave us, so we were disappointed. The agent told us alerts typically take 15 minutes to arrive, but it could be up to two hours. Still, we were happy to get the alert at all.

While we were playing around, Bark started to go back through our older text messages and screenshots. It was impressive that the AI monitoring technology was able to read text on screenshots to be able to monitor for certain categories quite accurately. It caught things like my husband saying he picked up some beer (drug/alcohol content) and a screenshot of a Reddit post where someone said "damn" (profanity).

Bark screenshot alert for alcohol content

We did get a couple alerts for text messages from our cell phone provider, which happens to be called Virgin Mobile. The messages were flagged for sexual content. But without the context, it's easy to understand why they were flagged.

Bark text message alert

So while the above alerts were delayed, they did work very well.

Location tracking

Unfortunately, we didn't have a similar experience with location tracking. We set up an alert that was supposed to trigger when the phone left our house, but our location never even updated when we were on the opposite side of town.

We did receive a notification when we checked-in through the app, which finally updated our location, but it wasn't automatic. We also tried sending a request for a check-in via the dashboard, but we never received the request on our phone.

Bark adding new location

So overall, we were happy with the accuracy of the content alerts, but wish they could come in quicker. Our experience with location tracking left a lot to be desired though, and we had some performance issues on our old phone.

Bonus: When we went to uninstall Bark after we were done testing, we had to enter a device code that can only be found in the parental dashboard. This means you're safe from your kids being able to uninstall the app without you noticing.

Bark password protecting the uninstall option on phone

This wasn't an option for Aura, so we were glad to see this safeguard.

Who is Bark best for?

  • Recommended for parents who want to monitor all communication, but only receive alerts when its inappropriate

Bark really shined in its monitoring and alert features, but we liked that it doesn't give you full access to every message that's sent. You can only see what was flagged, which lets your child still have some privacy on their device.

Based on our testing, we wouldn't use Bark for its location tracking services, so you may want to rely on other apps for that. 

Bark prices and subscriptions

The Bark app costs between $4.00–$14.00/mo, depending on which plan you go for and if you take the monthly or annual plan.

Features Bark Jr Bark Premium
Monthly plan $5.00/mo $14.00/mo
Annual plan $4.00/mo (billed annually) $8.25/mo (billed annually)
Number of devices Unlimited Unlimited
Website filtering
Screen time management
Social media monitoring
Location tracking
Text message monitoring
Email monitoring
Internet search monitoring
Cyberbullying and online predator alerts
Learn more View plan View plan

Bark offers a seven-day free trial, which requires a credit card to sign up. Just remember to cancel the free trial if you decide not to purchase. Bark also offers a 30-day money-back guarantee.

Bark’s monitoring services is a little bit higher than other competitors in the field. For example, Norton Family is $4.16/mo (billed annually) and Qustodio is $4.58/mo (billed annually). It's about the same as Aura's $8.25/mo (billed annually) and much lower than the more intrusive mSpy at $48.99/mo.

Bark features

Bark offers features and amenities that help parents feel at ease as their kids learn to navigate sites, apps, social media, and the responsibility of having a phone. In addition to parental monitoring, Bark also offers:

Content monitoring

On the Bark Premium plan, Bark scans your child’s connected accounts 24/7 and alerts you via text, email, and in-app, when possible issues are detected.

Bark uses machine-learning algorithms to recognize potential threats, including the following: 

  • Body image/eating-related issues 
  • Bullying
  • Depression 
  • Drug- and alcohol-related content
  • Hate speech
  • Medically concerning content
  • Phishing
  • Predatory behavior
  • Risky app and site usage
  • Self-harm
  • Suicidal content or ideation
  • Sexual content
  • Violence
  • Weapons

Bark’s algorithms also analyze conversational content rather than just searching for triggering keywords. Bark recognizes that what triggers one user may be different for another user and allows parents to adjust the alert sensitivity.

Social media and phone apps monitored by Bark

iOS Android
Apps monitored by Bark
  • Discord
  • Dropbox
  • Facebook
  • Flickr
  • Google Drive
  • GroupMe
  • Instagram
  • Kik
  • LiveMe
  • OneDrive
  • Pinterest
  • Reddit
  • Skype
  • Slack
  • Snapchat
  • Spotify
  • TikTok
  • Tumblr
  • Twitter
  • WhatsApp
  • YouTube
  • Discord
  • Dropbox
  • Facebook
  • Flickr
  • Google Drive
  • GroupMe
  • HOLLA
  • Instagram
  • Kik
  • Lipsi
  • LiveMe
  • Messenger Kids
  • OneDrive
  • Pinterest
  • Reddit
  • Skype
  • Slack
  • Snapchat
  • Spotify
  • Steam
  • TikTok
  • Tumblr
  • Twitter
  • VSCO
  • WhatsApp
  • YouTube

Social media sites and apps are growing in popularity, as younger kids gain access to phones and internet-connected tablets. Bark helps keep kids safe online by filtering content they see, scanning their messages for inappropriate content, and allowing parents to safeguard internet activity by setting screen time guidelines and website boundaries.

On all platforms, Bark can scan and alert you to issues in your child’s posts, including text in captions, images, and videos. On Android and Amazon Fire tablets, Bark can also scan and alert you to issues found in direct messages and searches.

Parents can determine which websites their kids can and cannot visit, including blacklisting or blocking websites, preventing their child from visiting those sites entirely, and receiving notifications if their child tries to access the blacklisted sites.

Bark lets you filter apps and content based on different categories, such as dangerous organizations, depression, and hate speech.
Bark monitoring settings

You can set up your child’s devices for security with these iOS parental control settings and Android privacy settings.

Text messages

Bark monitors text conversations on the default text app of your child’s phone, including Apple’s iMessages, Samsung Messages, Google Messages, and the Messages app installed on the Bark phone. The Bark Premium plan can also monitor pictures, audio, or video sent via messaging apps.

Bark’s text message monitoring is one aspect of online protection that leaves some parents wanting a little extra surveillance. Families don’t get access to every single message a child sends, but Bark does send alerts for trigger issues like bullying, self-harm, sexual predators, and more. The alert includes a copy of the content and suggested actions to help parents handle the situation.

Email

One of Bark’s notable features is its ability to monitor your child’s email account. Bark can monitor Comcast, Gmail, Outlook, Yahoo, and iCloud email accounts. 

Bark also helps parents monitor several different types of email accounts, including Gmail, iCloud, and Yahoo.

With Bark’s email monitoring, your child’s sent emails, received emails, and image attachments are scanned. At this time, Bark doesn't scan the images inside the body of an email. So, for example, if someone emailed your child a photo of a gun in the body of an email, Bark might not detect it.

Web browsers

Bark also monitors computer web browsing on Google Chrome and Microsoft Edge. This includes website visits, searches, and even incognito browsing, when you install the Bark browser extensions.

Parents are alerted via email or text message when their child tries to visit a restricted site. Bark also allows parents to block sites completely or restrict specific content categories like streaming sites, gaming sites, pornography, and more.

Worried about what your child might see on TikTok? Update your child’s account with these TikTok parental control settings to increase their safety.

Screen time management

Not only does Bark allow you to monitor what your child sees on the internet, but it also helps you manage when your child can access the internet with their screen time monitoring.

Bark allows you to block specific apps during certain times of the day.
Bark screen time managment feature

You set the rules — no social media after bedtime? You get to decide. Want to block YouTube during school hours? That’s your prerogative. Choose which apps and sites your child can access during different times of the day, like free time, school time, and bedtime. In the Screen Time settings, you can choose when and if they can access which apps and websites.

Bark allows you to set rules for different times of day, such as bedtime.
Bark screen time management

Bark also offers category blocking in addition to app blocking. You can block specific apps, like Facebook, Instagram, or all social media apps by blocking the category.

You can also block all social media with Bark.

Location tracking and geo-fencing

Bark offers two location features: check-ins, and location alerts, each serving a separate and distinct purpose.

The parent initiates check-ins for immediate location updates. A check-in requires the child to open the app and respond. A notification is then sent to the parent with the child's exact location.

Parents can request check-ins from their child using Bark's location services.

Location alerts are notifications triggered whenever your child leaves or arrives at a pre-set location, like a practice facility, school, or another frequently visited location. The parent dashboard shows the location history for the past seven days. This real-time location tracking helps give parents peace of mind that their child is where they should be at any point in the day.

Activity reports

Parents can access regular activity reports in Bark’s parent dashboard. There, you can find general insights about your child’s screen use over a period of time. You can see information, like recently installed apps, top contacts, and more.

Each week, Bark sends a report summarizing your child’s activity over the past seven days. In our opinion, we prefer to utilize the dashboard. While alerts aren’t instant on the dashboard, it’s a lot faster than waiting one week for the summary report from Bark. Bark sends alerts through email, text, or in the Bark app, if it spots a potential issue in your child’s online activities.

Bark sends out weekly reports summarizing your child's activity over the last 7 days.
Bark monitoring insights dashboard

We share seven ways you can improve the security of your child’s Discord account, plus all the info you need to know about this up-and-coming text and voice chat app.

Bonus features

Something extremely unique that Bark offers is the Bark Home and Bark Phone options. These are physical devices that you can buy to set your parental monitoring at a Wi-Fi level (with the Home) or at a device level (with the Phone)

Bark Home offers support for unlimited devices and accounts, website and app blocking, and screen time management. It's a physical device that connects to your router and allows you to manage internet-connected devices, from TVs to gaming consoles and more.

The Bark Phone is a Samsung phone that offers all of the amenities featured in Bark Premium and Bark Home: unlimited devices, website and app blocking, screen time management, location check-ins and alerts, as well as text, app, and social media monitoring and alerts.

Bark Phone also offers remote alarms for parents to set one-time or recurring alarms on their child’s Bark Phone. For an added layer of surveillance, Bark Phone’s texts can’t be deleted without permission. Finally, Bark Phone requires app and contact approvals so you know what your kids are downloading and who they’re talking to.

Bark customer support

Support type Bark
Email or live chat Yes — email and live chat
Phone
Online guides or forums

Bark offers email, live chat, and online forums and guides. We were impressed with the information available in the online forums and guides. Bark’s YouTube channel, linked on its Contact Us page, has more than a dozen videos, with tutorials on setting up Bark Phone, enabling screen time and monitoring for various devices, using parental controls on various web browsers, pausing and resuming internet access, and more.

During our testing, we used the chat feature, but the bot didn’t answer our question and instead linked us to a few articles. The bot, not the linked articles, ultimately answered our question, but we did find the answer later in a different article.

We also emailed Bark’s customer support a generic question, and we had a resolution within an hour.

Does Bark collect your data?

Bark automatically collects information from you when you visit their site, including your device’s IP address, browser, operating system, and statistics about your use. If you connect to Bark through a mobile device, it may also collect information about your device.

According to Bark’s privacy policy, it “may” collect data from online interactions through other websites, including social media sites, email accounts, or other interactive sites. Bark also uses cookies to remember your site preferences and third-party cookies to serve relevant ads. It’s worth noting that Bark also collects:

  • Web forms
  • Registration data
  • Account data
  • Location information

Bark’s privacy policy explicitly states it does not sell information to third parties.

Bark security

Bark is secured with several layers of protection to ensure user data is safe. All databases, physical servers, and web sessions are encrypted to help secure your child’s data.

Bark is compliant with privacy regulations required by law, including:

  • COPPA: Protects minors from deceptive marketing practices
  • FERPA: Gives rights to families over school records
  • CIPA: Requires schools to adopt internet safety policies
  • AB 1584: Allows schools to contract with third parties
  • SOC 2 Type II: Evaluates the effectiveness of security systems

To further secure your Bark account, set up two-factor authentication and use a password manager to remember your login details.

Top alternatives

There are a lot of factors when taking your child’s online safety into account. While Bark does a good job monitoring content, there are other factors to consider, including price and what features are most important to you. If you're looking for the best parental control software, here are some other alternatives we recommend.

Service
Star rating
4.4
3.7
4.4
Price Starts at $4.16/mo (billed annually) Starts at $8.25/mo (billed annually) Starts at $4.58/mo (billed annually)
# of people covered Up to 15 kids Unlimited 1 - unlimited
Screen time management
Content filtering
Conversation monitoring Yes, on social media, texts, and email
Location tracking
Details Get Norton Family Get Aura Get Qustodio

Bark review FAQs


+

What are the pros and cons of the Bark app?

Bark is excellent at monitoring and giving parents more peace of mind as their child navigates a new world of devices, apps, and web surfing. But some parents are looking for more surveillance and more of a play-by-play of their child’s online activities, and Bark doesn’t offer that.


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Can my child delete the Bark app?

The short answer is, yes, they can. But Bark has suggestions for keeping the app on your child’s phone. The latest app versions for Androids set up uninstall protection with a device code. For Apple products, Bark recommends using Apple Screen Time, which prevents your child from deleting apps without your permission.


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What age is Bark recommended for?

Bark is recommended for any child of any age who is learning to navigate the internet's complexities and may need additional protection and guidance. We recommend any child, tween, or teen with a smartphone is the right age.


+

Does Bark show deleted texts?

In some cases, yes. Bark will not show all deleted text messages for you, but it can analyze and alert you to concerning content found in some deleted text messages.


+

Will my kids know Bark is installed?

Yes, and that’s part of Bark’s strategy. Bark encourages parents to facilitate conversations about important topics like online literacy and safety with children before installing Bark.

Bottom line: Is using Bark worth it?

Bark is worth it thanks to its unique and extensive features, including monitoring of 30+ apps and websites. Bark also offers location services and screen time management, as well as support for an unlimited number of devices, which is rare for parental control apps.

That being said, Bark's alerts aren't in real-time, and we weren't able to get location tracking to work. Bark is worth the cost with the understanding that there are a few drawbacks.

If you’re looking for a parental control app that offers monitoring with an opportunity for discussion and gives your child more freedom online, Bark may be for you.

Want to see how Bark compares to other top parental apps on the market? Check out our in-depth reviews:

4.4
Editorial Rating
Learn More
On Bark Premium's website
Parental Controls
Bark Premium
  • Robust parental controls to track, monitor, and limit device usage
  • Machine learning catches the latest slang and keywords
  • Screens content across 19 categories
  • Activity can only be viewed if it’s triggered
Author Details
Courtney Daybell brings over 15 years of experience in print journalism and holds a B.A. in Communications from Brigham Young University. Her focus has shifted to cyber security, where she specializes in topics such as identity theft protection, password managers, antivirus software, and more.
Kalleigh Lane is a passionate digital security advocate and the Lead Editor at All About Cookies. After completing her Master of Arts in English Literature, Kalleigh has gained over 5 years of editing and writing experience in the fields of cybersecurity, tech, and finance. She has been featured in major media outlets such as The Globe and Mail and CTV News, emerging as an advocate for digital security.