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Best for simplicity
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Limits public access to your information and protects your data from theft
Sends removal requests on your behalf
Tracks and repeats removal requests if needed
Best for interactive features
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Easy to use and set up
Up to $25,000 in fraud insurance
When it comes to protecting your personal information online, both Incogni and Hogo Privacy Defense offer valuable services that are designed to keep your data safe from data brokers and other entities looking to exploit your information. In this matchup, Hogo Privacy Defense wins.
They each cater to different needs and preferences, making it essential to choose the right data removal service for your specific situation. This article will help you understand the features, pricing, and benefits of both Incogni and Hogo services so you can decide which one is best for you.
Incogni and Hogo Privacy Defense cater to different preferences in data protection. Incogni offers a straightforward, automated service ideal for those wanting a "set and forget" solution with broad data broker coverage.
In contrast, Hogo Privacy Defense provides a more interactive experience with gamified elements and additional features like identity theft insurance, making it suitable for those who enjoy engaging with their data protection process.
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| Star rating | ||
| Price | $7.49–$32.98/mo | Free or $5.99/mo |
| # of site removals | 179 | Not specified |
| Privacy reports | ||
| Family plan | ||
| Recurring removals | ||
| Custom removal requests | ||
| Encryption | Undisclosed | AES-256 |
| Extras | No, unless you get it as part of the Surfshark One+ plan | Credit monitoring, financial account monitoring, identity theft insurance |
| Learn more | Get Incogni
Read Incogni Review |
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review |
To review data removal services, we sign up for the service anywhere from a week to a month in advance. This allows it time to gather our data, scrub it from the data broker and people search sites, and send us reports on its process.
With so many data broker websites, you’ll want to make sure the one you choose sends requests to a lot of them, as well as follows up and searches for more.
Once we've spent some time with the service, we calculate our editorial rating by taking into account key features, prices, security measures, and other criteria.
To learn more about how we test, check out our full data removal testing methodology here.
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Our Pick | |
| Paid monthly | $14.98/mo | $5.99/mo |
| Paid annually | $7.49/mo (billed annually) | N/A |
| Paid every two years | N/A | N/A |
| Number of people covered | 1-4 | 1 or the entire household |
| Money-back guarantee | Yes — 30 days | |
| Best value plan | Annual Plan for $7.49/mo (billed annually) | Free |
| Learn more | Get Incogni
Read Incogni Review |
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review |
Incogni offers straightforward monthly or annual plans designed for individual users or a family of four. Each plan includes automated data removal from data brokers with a focus on simplicity and ease of use. Incogni provides a 30-day money-back guarantee but does not offer a free trial.
Hogo Privacy Defense provides interactive plans suitable for individuals and households. The service includes gamified elements, identity theft insurance, and credit monitoring. Hogo offers a 30-day money-back guarantee but does not have a free trial.
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Our Pick | |
| Free scan | ||
| Data broker opt-out | ||
| Data broker site scans | ||
| Number of data brokers covered | 180+ | N/A |
| How often is data rechecked? | Quarterly | Bi-weekly |
| Monthly report | ||
| Marketing list removal | ||
| Email privacy | ||
| Privacy reports | ||
| Real-time alerts | ||
| Social media account monitoring | ||
| Dark web monitoring | ||
| Credit monitoring | ||
| Fraud monitoring | ||
| Learn more | Get Incogni
Read Incogni Review |
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review |
Incogni focuses primarily on automated data removal, making it a streamlined choice for users who want to set up their service and let it run with minimal interaction. However, it lacks additional monitoring and alert features like real-time alerts, credit monitoring, and fraud monitoring. This can be a significant drawback for users who need continuous, comprehensive protection across various aspects of their digital and financial lives.
On the other hand, Hogo Privacy Defense provides a broader range of monitoring features, including real-time alerts, credit monitoring, and fraud monitoring, which can be crucial for promptly addressing identity theft and fraud. The free scan feature allows users to get a glimpse of the service's capabilities before committing, which is a nice advantage. For users who prioritize these additional protections and real-time updates, Hogo might be the better option despite its smaller coverage of data brokers.
Both services offer unique features beyond basic data removal. Incogni, although limited to its primary function, excels in its thorough approach to removing personal information from a vast number of data brokers.
Hogo, while offering a more interactive experience, also includes valuable features like fraud resolution services, which help you recover if you fall victim to fraud, and identity theft insurance for premium users, which provides financial protection against the costs associated with identity theft.
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When it comes to the best data removal services, security is paramount. Ensuring that your personal information is removed and protected during the process is crucial. Features like two-factor and multi-factor authentication provide an extra layer of security, requiring additional verification steps to access your account.
For example, two-factor authentication might use a combination of a password and a code sent to your phone, while multi-factor authentication could include biometrics like fingerprints or facial recognition.
Reasonable data collection for account administration purposes, such as payment processing and monitoring, is acceptable as long as the service is transparent about what data is collected and how it is used. Sharing data with third parties should be minimal and only for necessary functions, such as payment processing or legal compliance.
Our Pick |
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| Encryption | AES-256 | |
| Two-factor authentication | ||
| Multi-factor authentication | ||
| Collects data | Minimal | |
| Shares data with third parties | Minimal | |
| Learn more | Get Incogni
Read Incogni Review |
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review |
Neither Incogni nor Hogo Privacy Defense offers two-factor authentication (2FA) or multi-factor authentication (MFA), which is a notable drawback for both services. However, Hogo uses AES-256 encryption, a robust standard for protecting data.
Incogni collects and shares minimal data, mainly for account administration and legal compliance. In contrast, Hogo Privacy Defense collects more extensive data and shares it with third parties, including for marketing purposes, which might be a concern for some users.
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| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| 24/7 customer support | ||
| Customer support options | Email, online guides, submit a ticket | Email, online guides, blog |
| Learn more | Get Incogni
Read Incogni Review |
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review |
In terms of compatibility, Incogni supports a broader range of platforms, including Windows and macOS, whereas Hogo Privacy Defense is limited to mobile platforms (Android and iOS) and lacks desktop applications. This makes Incogni more versatile for users who need cross-platform access to their data removal service.
Regarding customer support, Hogo Privacy Defense offers more comprehensive options, including email, online guides, and a blog with helpful articles. Incogni, on the other hand, only offers email support and online guides, which might be sufficient but less robust compared to Hogo's offerings.
Both services feature user-friendly interfaces, but there are notable differences in their accessibility and ease of use. Incogni's interface is straightforward, allowing users to navigate easily through the dashboard to monitor data removal requests. But the lack of real-time alerts and interactive elements can make it feel less engaging.
Hogo Privacy Defense stands out with its gamified interface, which includes animated characters and rewards, making the user experience more engaging. However, the initial setup requires sharing more personal information, which might be a concern for some users.
Hogo Privacy Defense offers more comprehensive features, making it better for users seeking extensive protection. Incogni is simpler and supports more platforms.
The best data removal service depends on your needs. We think DeleteMe is an excellent service overall, but Hogo and Incogni are good alternatives. For comprehensive protection and support, consider Hogo Privacy Defense. For a straightforward, automated solution, Incogni is an excellent choice.
Yes, Incogni is worth it for users seeking a simple, automated data removal service that covers a wide range of data brokers with minimal effort.
Incogni is owned by Surfshark, a company known for its VPN and privacy protection services. You can bundle Incogni data removal services with the Surfshark One cybersecurity suite.
Incogni offers robust platform compatibility and a straightforward, automated data removal process, making it ideal for users who want a hassle-free experience. However, it lacks real-time alerts and extensive customer support options.
Comparatively, Hogo Privacy Defense provides a more engaging and interactive experience with gamified elements and real-time alerts, but it’s limited to mobile platforms.
Overall, Hogo Privacy Defense is the better choice for users seeking comprehensive protection and support, while Incogni is best for those who prefer a simple, cross-platform solution.
Limits public access to your information and protects your data from theft
Sends removal requests on your behalf
Tracks and repeats removal requests if needed
If Incogni or Hogo Privacy Defense doesn’t meet your needs, consider these alternatives.
Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months
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